Touch…I Remember Touch

What can I bring to the table that AI can’t?

It’s a question I ask myself a lot in these uncertain times, with Generative AI no longer the stuff of science fiction but very much a reality that presents at the very least a challenge, at worst an existential threat, to creatives and their livelihoods. As a voiceover you only have to see the amount of localisation firms flaunting cheap but fancy AI text-to-speech as a replacement for old-fashioned human voices to realise that you need to adapt - and fast - if you’re going to survive.

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